A vibrant, welcoming brand inspiring community wellness through fitness, nutrition, and behavior change.

For WellTogether, a community health initiative of the Winter Park Health Foundation, I developed a visual identity that reflects the program’s energy, inclusivity, and holistic approach to wellness. Inspired by movement, growth, and connection, the design system combines a vibrant yet grounding color palette, approachable typography, and dynamic graphic elements to mirror the program’s focus on lasting behavior change. Following the campaign launch, program signups increased by 75%, helping more community members engage in healthier living.

Visual identity, marketing materials, and in-program collateral

Other Projects

  • Coordinated Youth Initiative

    Brand Identity and Media Toolkit for a community initiative providing free health services to students and families.

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  • Spark: Wellness at Work

    Brand identity and marketing materials for a new corporate wellness program created by the Winter Park Health Foundation.

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  • Foundation for the Future

    The Winter Park Health Foundation launches their new brand identity and strategy at their Foundation for the Future event.

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  • Nourish Coffee Bar + Kitchen

    A full brand refresh for a health-focused cafe.

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