Two identities rooted in strength, designed to support transformation through community and self-leadership.
For Wildflower Weight Loss, a program centered on women choosing health, courage, and self-care, I created a bold yet feminine identity that reflects both resilience and grace. The visual language balances beauty and grit, capturing the strength of women showing up for themselves while remaining approachable and supportive.
For Wilderness Weight Loss, I designed the logo as a complementary mark—translating the same spirit of transformation into a more grounded, rugged expression while maintaining alignment with the overall brand direction.
Brand Visual Identity & Brand Guide
Other Projects
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Vine Soaps
Brand strategy, identity, and packaging design for a small business specializing in natural sustainable personal care.
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Spark: Wellness at Work
Brand identity and marketing materials for a new corporate wellness program created by the Winter Park Health Foundation.
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Community Wall Posters
A visual tribute to the people and places the Winter Park Health Foundation serves.
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wellTogether
Brand identity and marketing materials for a new wellness program hosted at the Center for Health & Wellbeing.
